Overview

ADMIRALTY Channel Forum

The ADMIRALTY Channel Forum is a biannual, in-person event held across the EMEA and APAC regions, designed to strengthen collaboration with our global distribution partners.  

By combining market intelligence and audience analysis with interactive workshops, the event hopes to empower partners to provide direct market feedback, design sales and marketing support, and shape future ADMIRALTY products. 

Channel Forum London

London: November 2025

We recently hosted the inaugural Channel Forum in London. Over 40 partners joined to discuss:  

  • The future of our publications roadmap
  • The launch of an early access campaign for ADMIRALTY Digital Sailing Directions (ADSD)
  • User insights and research to develop the foundations of a marketing support programme 

Key outcomes

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We have summarised the key outcomes below, illustrating how these conversations have already begun to shape our priorities and activities. 

Session

Priorities and activities

Session

Publications roadmap insights

Priorities and activities

Attendees prioritised the unified licensing model, so we’re looking at how we can evolve this sooner than planned

Session

Priorities and activities

We’re exploring ways to update the timeline for migrating reference publications to a common platform and remove the e-reader format entirely, reducing the need to support multiple platforms    

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Priorities and activities

We will continue to evolve how ADSD is integrated and review how data is provided as this was highly valued by attendees 

Session

ADSD programme adjustments

Priorities and activities

Our global delivery plans will now include new, priority regions in the initial launch stage

Session

Priorities and activities

Sales collateral will now include shorter films and simple factsheets that outline clear customer benefits

Session

Sales engagement programme enhancements

Priorities and activities

We are building greater guidance on how to spend your marketing development funds (MDF) 

Session

Priorities and activities

We are focusing on how we can engage our subject matter experts with your audiences at your events, webinars, and exhibitions

Session

Priorities and activities

We are examining the provision of bespoke S-100 updates for you and your customers, specifically to clarify misinformation regarding timelines and the opportunities S-100 data will bring

Research
Read the full research here
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Access our research findings and explore the insights that help inform our work and priorities.

Upcoming events

Singapore Forum

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We are also hosting a second Channel Forum in Singapore on 24 March 2026, ahead of Asia Pacific Maritime. 

Click on the link for further details and how to register.

Any questions?

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If you have any questions, please don’t hesitate to get in touch with events@ukho.gov.uk